Context
Artaetas is a French art gallery. In the world of art more than anywhere else, provenance and ownership history are not an add-on: they are part of the very value of the work.
The challenge
A work’s provenance often lives in certificates, in correspondence, in the gallery’s memory. How to attach it to the work itself, durably, and keep it alive as the work passes from one collector to the next?
The answer · Passport
With Passport, each work receives a passport where the artist’s story, the context of creation and the journey of ownership are gathered and preserved. The collector enriches this story; the next one inherits it.
Provenance, native to the art market, becomes living: it accompanies the work through its owners, without ever being lost.
The result
Artaetas shows that Luxury Continuity reaches beyond jewelry and watchmaking. Where story and transmission are already at the heart of value, Passport finds natural ground.