How Oro & Baud transformed their gemological expertise into a differentiating client experience, with a higher conversion rate and dozens of passports activated in 6 months.
Oro & Baud doesn't sell jewelry. He creates unique pieces from stones he selects himself, as close to the mines as possible — in Sri Lanka and beyond. Every creation begins with a story: that of the stone, its formation, its journey to the workshop.
Ludovic, its founder, is above all a passionate. He organizes free conferences in carefully selected venues across Nice to share this universe with his clients. An intimate, rare format that builds loyalty as much as it converts.
With Eternall Stories, every Oro & Baud piece receives its own personal passport. Inside: the geological origin of the stone, photos from the sourcing trip in Sri Lanka, behind-the-scenes of the making, and a space where the client gathers their own memories connected to their creation.
Ludovic integrated Eternall Stories directly into his sales pitch at conferences. The passport is no longer an additional service — it is part of the Oro & Baud experience from the very first contact.
conversion rate
passports activated in 6 months
minimum per creation
What Ludovic hadn't anticipated: his clients took ownership of the passport far beyond the story of the stone. They add their own photos, their memories, the moments connected to their piece. The occasion for which it was given. The day it was worn for the first time.
The passport became a showcase for personal life. Not just a certificate of authenticity.
Join the brands that turn emotional connection into a competitive advantage
